She’s ri-Freshing: Evelyn Leigh, Owner of Get Leighed Cosmetics
I had the pleasure of interviewing entrepreneur and business owner Evelyn Leigh. After leaving Corporate America in July 2017, Ms. Leigh began her entrepreneurshipjourney and introduced Get Leighed Cosmetics. She makes homemade whipped body butter skincare for both women and men. The whipped products are made using all-natural products, and come in delicious scents including Cake Batter, Spiced Apple Bourbon and Iced Apple Pie. Did I mention that the company is black owned? Yes, girl. The company may be new but it has been receiving recognition all over social media, including being featured on the MakeupForWOC Twitter page this past week. Evelyn Leigh brings a new innovative idea to skincare and cosmetics, and she is just getting started.
Can you tell me a little bit about yourself and Get Leighed Cosmetics?
I was born and raised in St. Louis, Missouri. I am a makeup artist and singer. My stage name is Evelyn Leigh. Typically, the music that I make is about love, pain, self-care and the power of being a woman; being a black woman. And I want to help people find their best self within music and cosmetics.
Have you always had a passion for getting into the field for skincare and cosmetics?
Yes, I have. I went to cosmetology school, and I was officially licensed in July of 2017. I also do nails and give facials to clients. I want a lane for black women in the skincare world.
What is your signature scent?
Marble Cake; it’s a mix of both vanilla and chocolate. It smells exactly like cake batter.
There are so many different brands for skincare. What made you choose a different path and doing whipped products instead?
I tried so many different products and brands over time, and the majority of them were the same in a compact form. I did not want a beeswax like consistency for my products so I decided to make a whipped consistency instead. I do not like using lotion at all, and whipped body butter melts into your skin much better than lotion.
Why did you decide to go into business for yourself full time after being laid off from your job in Corporate America?
I worked for Ulta for 2 years being a cashier. Then I started working for my corporate job; I was there for 5 months. I loved my corporate job; it felt like I was helping people find themselves. I tried to do things and procedures my way. I stood up for myself, and that ruffled some feathers. About 3 months in I could tell they were trying to get me to quit but I wouldn't. By the end of the 5 months I felt overwhelmed. I felt like I was challenging God. When God wants you to grow, He will makeyou uncomfortable. I definitely started my company with faith and not capital. So I went ahead and got my business plan started. I believed in myself and went for it.
How did you get your recent feature on the MakeupForWOC Twitter page?
In early November I saw that she has a black owned business thread, and to email her if you wanted to be featured. I did that and did not receive anything back. She had a special thread for Black Friday. I know I didn’t hear anything back the first time, but I took a chance and emailed her again. This time the email included more information including the pricing list, sale codes and my banner. Next thing I know I received a notification that my company was featured. And from that entire Thanksgiving weekend I made $500 in sales. Being featured was very successful for me.
How much more fulfilling is being a creative entrepreneurthan being in the corporate world?
The best thing about not getting up and going to work is that I can work the entire day without putting pants or a bra on. That’s all that matters. But it is fulfilling because I'm making products for my skin. I have struggled with eczema and you never know what is really in the products that you're using for that treatment. So, I chose all-natural products that can easily be picked up from a store. I like the fact that I can help other people struggling with skin issues and it feels like I'm changing lives.
How do you incorporate self-care in your business and life?
Self-care is crucial and a reason I started my company. I’m a person who hardly does anything for myself, and this company has forced me to put myself first. I hope that inspires my audience to do the very same. Self-care is anything from turning off your phone to taking a long bubble bath. Self-care is remembering to love yourself no matter how hectic things are in your life. I find taking some time to cater to myself helps me most when I’m under pressure and encourages me to make the best decisions.When life gets rough I take a nap or a bubble bath. I take deep breaths & put some music. I even journal my thoughts & frustrations, just to get it all out. Once you release whatever’s been troubling you, you see it differently, like it’s not that big of a deal & I can overcome this.In the coming months, I will be releasing more products geared towards self-care! I’m really excited about this.
Do you have any advice for anyone who may want to also take a leap of faith and go into business for themselves?
If you have a dream, believe in it. There are a thousand gloss brands. If you believing your lip gloss is the best lip gloss in the world, truly believe it. I believe I have the best body butter in the world. I credit my success to drive and positive thinking. If you believe in what you are doing, people will admire that and support it. Your belief in your work will attract the right customers and weed out the wrong ones. Don't listen to people who are not in the field of what you're doing. They're not going to understand what you're doing and why you want to do it. Don't let people take you down with their negativity. You just have to jump into whatever you have a passion for, and believe in yourself.